Sort, Set in Order,Shine,Standardize & Sustain (5 S)

How GDC-Total Business Solutions Guided Hertz Equipment Rental to Deploy Measurable Solutions and Create Cultural Change



Hertz Equipment Rental Corporation — a wholly owned subsidiary of The Hertz Corporation — operates one of the world’s largest equipment rental businesses. Hertz Equipment offered a diverse line of equipment, including tools and supplies, as well as new and used equipment for sale. Their customers ranged from major industrial companies to local contractors and consumers through approximately 350 branches in the United States, Canada, China, France and Spain. Hertz Equipment Rental Corporation was founded in 1965 upon a commitment to provide the highest quality products and absolute excellence in service.

CEO Mark P. Frissora brought a strong background in Lean principles of continuous improvement when he joined the company in 2006.

Fred Daniels Past Vice President of Operations for Hertz Equipment Rental had been with the company 20 years.


The industrial equipment rental market was growing and Hertz Equipment Rental was facing stronger competition. They were challenged with how to take advantage of the growth opportunities and maintain the highest quality products and service while making their cost structure more competitive.


Mark Frissora’s background in Lean principles and his familiarity with the book The Toyota Way by Jeffrey Liker convinced him that his company could implement similar changes to their processes. So he called Liker directly to get a recommendation and was connected with GDC-Total Business Solutions.

In 2007, GDC president Curtis Walker and Performance Improvement Specialist Janice Roberts began their work in Hertz’s Houston location. First came a week of Lean overview training for key management personnel. This was followed by Kaizen events, based on the Japanese philosophy that focuses on continuous improvement through activities that help employees learn to spot and eliminate waste in business processes.

Everything was taken out of the work area so that the people doing the job could decide what makes the most sense in terms of how they do their job. The 5S system (Sort, Set in Order, Shine, Standardize and Sustain) was implemented to improve work flow. Processes were improved and implemented with the active participation of the people performing them.

5S Project at Hertz Rohnert Park, California

5S Project at Hertz Rohnert Park, California

Over the span of two years, nearly 90% of all Hertz Equipment Rental branch managers completed Lean training. Lean implementation has been completed in nearly all locations.


At Hertz Equipment Rental, trucks arrive at the loading dock, equipment is loaded into the trucks, the equipment is delivered and the trucks return to the dock for more equipment.

Prior to GDC’s involvement, it took a total of 45-90 minutes for a truck to be loaded and back out for deliveries. After the Lean implementation, this process was reduced to only 20 minutes. Implementing Lean ultimately resulted in a dramatic productivity increase.


Employees were initially skeptical. But the method in which GDC-Total Business Solutions approached the project nurtured a counseling, consultative relationship that allowed employees input and gained their trust. All levels of employees and management worked together to find solutions. The culture of the organization began to shift to one where employees felt comfortable and eager to suggest ways to improve processes.

Janice with the Birmingham, AL Hertz Team.
Janice with the Birmingham, AL Hertz Team.

Fred Daniels says, “We owe a lot to Janice, Curtis and GDC. They are severely committed to the customer, putting forth extraordinary effort to make sure we stayed on course. They truly practice what they preach by always looking for ways to improve the way they do things. And Curtis’ experience and expertise is hard to top!”


8days+600labor hrs= complete shop 5s Kaizen
8days+600labor hrs= complete shop 5s Kaizen

3 Ways To Begin Your Development!

Three way to begin your development.
Three ways to begin your development.

GDC Lean University 

GDC Lean University is dedicated to developing the next generation of business professionals. As global markets continue to expand we must educate our workforce by providing the tools, techniques, and “Lean Thinking” to stay competitive in the twenty first century.  GDC’s Lean University includes certification programs and individual workshops that allow the “simply curious” to the “seriously studious” to achieve their Lean goals and objectives.  Our educational options include:

  1. Training
  2. Hands on workshops
  3. Train the Trainer
  4. Lean Master Certification Program

Each course provides the participant with current facts, state-of-the-art Lean tools, hands-on activities, comprehensive workbooks and/or handouts, pre-and post-tests, exclusive forms and formulas on CD (where applicable) and the ability to interact with professionals from other industries and walks-of-life.

GDC Consulting Services 

The GDC team provides quality, value-added services that result in measurable improvements in profitability, productivity, on-time delivery, employee accountability, and customer satisfaction. We offer tailored approaches to integrating Lean Business, proven by our successful partnerships with over 400 clients in various industries. Our strategy is one of guided application that allows us to transfer our knowledge to our clients; our clients learn by doing. GDC is a complete solutions provider, offering services ranging from complete implementations to specialized training of key employees. GDC’s Consulting services include:

  • Business Transformation Services
  • Implementation Services
  • Project Mentoring
  • Coaching
  • Operational Assessments
  • Crisis Management/Turn Around Services

HOLOS Leadership System (HOLOS)

The HOLOS Leadership System provides the most comprehensive business management system available on the market. HOLOS uses a combination of change management, culture problem solving and leadership development to drive the transformation process that is needed to accomplish strategic and financial world-class goals. The revolutionary process that stands behind the HOLOS Leadership System is the comprehensive diligence built into addressing every aspect of your complex organization. Using the HOLOS Leadership System, our team of trained professionals will assess your organizational needs and lead you in a poignant course to either:

  • Analyze the gap between where you are and where you want to be with our GAP Analysis
  • Strengthen your strategic deployment with the Lean Operating System
  • Improve your in-depth processes with the Business Process Optimization System
  • Analyse, optimize and systematize, performance results with the Continuous Improvement Toolkit
  • Empower your diverse workforce with the Human Capital Development System
  • Perfect your financial measures with the Financial Activity Management System
  • Address cultural limitation in driving continuous improvement with the Lean Sustainment Audit

The true beauty of the HOLOS Leadership System lies in the full integration or stand-alone flexibility of each system. We recognize that your company may already hold certain capabilities that do not need immediate consideration. Our goal is not to offer you a solution to something that does not need our attention, which is why we have developed each system to be self-sufficient.

Stay tuned as we continue to describe our services and how Lean can be utilized in every piece of your business.

Looking to learn more about GDC Total Business Solutions visit


Industries We Serve
Industries We Serve

Since 1999, GDC has been providing “Lean Thinking” companies across North America with workforce education, implementation methodologies, and metric systems necessary to survive and thrive in an ever-changing global economy.  In today’s economic times, we can’t wait for change to happen; we need to drive the change. Industry leaders know that it takes more than a strategic plan to drive effective and measurable change.  It takes a shift in the organization’s mindset towards understanding their expectations in making strategies obtainable. GDC combines the following lean tools to create that mindset shift:

  • Lean Operating System (LOS) – measurement tool used in aligning goals, objectives, task, and activities throughout the organization for increased effectiveness .
  • Business Process Optimization (BPO) – training tools used to educate and provide the foundation for improvements across the organization in alignment with the LOS.
  • Human Capital Development (HCD) – our methodology for mentoring employees at all levels to their new roles, responsibility and the techniques to manage cultural change and desired results.

Implementing these organizational tools  will provide companies with the “Total Business Solutions” necessary to execute their strategy.  As partners in this journey, GDC works alongside your  staff  to analyze and understand the real issues and opportunities before identifying an implementation plan that will align customer satisfaction, productivity, and financial goals with the cultural change required to sustain a continuous improvement system.  Our methodology will:

  • Guide your organization towards “Lean Thinking.”  We achieve this by first evaluating your processes and organizational structure. The only way to achieve true flow is by linking all of the internal processes of an organization from a financial perspective, it gives us justification to improve or eliminate it.
  • Deploy measurable solutions that make sense in achieving world-class performance. Once we have guided the organization through the “waste” journey then we help develop the improvement process throughout the organization. We provide you with the knowledge and tools necessary to structure and organize your transformation.
  • Change the culture to support the human side of continuous improvement.  During deployment we work with your staff to help them understand the need for change and their commitment to the company, the improvement process, and accomplishments of the Critical Business Success Factors .  It’s this enlightenment that promotes change.

At GDC, we turn information into insight and insight into strategies that enables companies to build and sustain competitive advantages. In turn, these advantages equip you to remain competitive in a changing and challenging global economy.

Stay tuned as we continue to educate on a holistic approach to LEAN and Consulting!

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